You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Market Competition.
ANA has found 134 results for you, in 213 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Mystery shopping it volume products making the channel accountable

The paper will introduce some of the major marketing issues facing vendors of IT hardware and software. An increasingly competitive market environment is forcing such companies to consider the following key questions: What is the best mix of channels...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jeffrey Peel, Alex Johnston
June 15, 1994
×

Citation

Peel and Johnston (1994a, June 15). Mystery shopping it volume products making the channel accountable. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mystery-shopping-it-volume-products-making-the-channel-accountable


Research papers

Share of mind or how to do media planning in saturated markets?

More and more we seem to understand that the aim of media planning cannot alone mean to select the best bargain within the advertising vehicles available. An optimum use of media requires the integration of media planning along with the actual...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Rolf Speetzen
June 15, 1994
×

Citation

Speetzen, R. (1994a, June 15). Share of mind or how to do media planning in saturated markets?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/share-of-mind-or-how-to-do-media-planning-in-saturated-markets-


Research papers

American public television in the 500 channel environment: A discussion of current research

Everyday, it seems, we hear new prognostications about what the information super highway, the 500 channel environment and interactive digital compressed optical fiber portend for the future of broadcasting. American Public Television went through a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: David J. Leroy, Barbara I. Gordon, Patricia A. Harris
May 1, 1994
×

Citation

Leroy, Gordon and Harris (1994a, May 01). American public television in the 500 channel environment: A discussion of current research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/american-public-television-in-the-500-channel-environment-a-discussion-of-current-research


Research papers

Maximising the effectiveness of television advertising

In North America and WestemEurope, the slowing of population expansion and inflation as well as ever increasing global competition have made it extremely difficult for marketers to achieve consistent revenue and profit growth. At the same time, much...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Margaret H. Blair
May 1, 1994
×

Citation

Blair, M. H. (1994a, May 01). Maximising the effectiveness of television advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maximising-the-effectiveness-of-television-advertising


Research papers

A model for assessing and mapping brand competition calibrated on panel data

This paper describes a methodology aimed at inferring competitive market structure based on real-world choice panel data. The model offers two main results : -1 a competitive map providing a bird's eye view of the competitive structure of the market,...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Dwight Merunka, Jean-Bernard Kazmierczak, Valerie Charriere-Grillon
June 15, 1993
×

Citation

Merunka, Kazmierczak and Charriere-Grillon (1993a, June 15). A model for assessing and mapping brand competition calibrated on panel data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-model-for-assessing-and-mapping-brand-competition-calibrated-on-panel-data


Research papers

Development of the automobile industry in Eastern Europe

This research project focuses on the entry of western European auto makers into eastern European markets and economies. Its purpose is to examine evolving competitive circumstances in the manufacture and marketing of automobiles and to explore the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Cyril C. Ling
June 15, 1993
×

Citation

Ling, C. C. (1993a, June 15). Development of the automobile industry in Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/development-of-the-automobile-industry-in-eastern-europe


Research papers

How to increase sales through market research

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Mike Cranidge, Robin J. Birn
June 15, 1993
×

Citation

Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-increase-sales-through-market-research


Research papers

Today's fine fragrance from a designer's point of view

We will all agree that the fine fragrance industry does show some changes; normal evolution of an industry, commercial uncertainty, growing numbers of launches, acceleration of trends and increasing infidelity from consumers emphasize today the risk...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Thierry Lecoule
June 15, 1993
×

Citation

Lecoule, T. (1993a, June 15). Today's fine fragrance from a designer's point of view. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/today-s-fine-fragrance-from-a-designer-s-point-of-view


Research papers

Brands

We have a problem: Due to the shortening average lives of products and the fast growing variety of products in the marketplace, the cash flow from an increasing number of (manufacturer-owned), branded products is no longer able to either cover their...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Martin van Mesdag
June 15, 1992
×

Citation

van Mesdag, M. (1992a, June 15). Brands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands